Ranging broadly over a long period of time, the team has always embraced a challenging industry and never shied away from trying something new on every project. Learning is part of our culture, it’s how we hone our craft and become masters of the plough.
The Tangible Print
From early print and magazine experience, we’ve learned disciplines that we carry close to our hearts at every turn. We’re able to draw from collaborations with other like minded teams if necessary and will always find the best way of achieving an outcome before spending the time and ink in production.
An effective print item is one that stirs action towards your product and continues the message of your brand. It adds to a consumers experience of your business and leaves them wanting to know or experience more.
Web is Tomorrow’s Tradition
Websites are now constructed in new ways and a more holistic approach is required. It starts with a design balanced between your brand, it’s message and your audience. Next is the development of an efficient template which gives you a head start in search engine optimisation (easily read by google). Link building and regular content updates help keep search engines like Google and Yahoo on their toes.
Given how we as a society communicate via email (email+conversation=oxymoron) it’s become necessary to hold onto the ‘disciplines of old’ for building HTML emails. But only for emails!
We’ve found it far more cost effective to design and build a site around systems which already exist and are able to integrate the most suitable content management system, or e-commerce solution for your needs. One that’s right for you, easy to use and flexible ‘out of the box’. Using solutions that exist, makes sense when you realise that to build just one of these systems could cost a few hundred grand!
Branding is something that at first glance seems easily achievable but real creativity with a brand is an incredible responsibility. A logo can, if built carefully, communicate the entire message of a business. Alongside clever and strategic marketing campaigns, a solid logo design serves to unite a consumers thinking about a range of products.
However, we realise that a good brand is more than just a great logo. A brand is not always tangible and cannot always be described. Today’s strongest brands have either been around for a long time or been carefully planned and positioned. Why are they strong? Because for the most part, they were built slowly, incrementally adjusted so that in our minds as consumers they were never seen to contradict or take too sharper turn.
Through clear messages and clever communication we are able to bring you to the forefront of someone’s mind. Given the sheer amount of messages the average consumer is exposed to nowadays, the smarter we are with your brand, the better.